The Glamour & Glitz Ads

Your ads should be
making you money.
Not making you mad.

Done-for-you Meta ads with every creative fully produced in-house. Strategy, copy, graphics, video, retargeting — all handled. You show up to the results.

Choose your tier See what makes us different
6+
Years in ads
100%
In-house creatives
AI +
Human strategy
Zero
Hidden creative fees
30-day
Performance guarantee
Sound familiar?

You didn't waste money on ads.
You wasted it on the wrong team.

You ran ads yourself
Watched $500 disappear into the Meta void with nothing to show for it. Not a lead. Not a click worth having. Just a notification that your budget was spent.
Generic creative that didn't convert
Canva templates that looked nothing like your brand. Copy that could have been written for anyone. Your audience scrolled straight past it — because it had no soul.
An agency that went silent
They took your money, sent one report that made no sense, and stopped replying to Slack. You had to chase them for updates on your own campaigns.
Surprise invoices for creatives
The management fee was one number. Then came the "additional creative costs." Then the design fees. Then the extra hours. Your monthly spend was nothing like what was quoted.

"The ads didn't fail because your offer wasn't good enough.
They failed because nobody built them to win."

This is what done-for-you
actually looks like.

We are not a freelancer with a dashboard and a Canva account. We are a full creative and strategy team who lives inside the coaching and wellness world — and we build ads that feel like you, not like an algorithm.

We use AI to move at a speed no traditional agency can match — more creative variants, faster data analysis, smarter audience targeting. But AI never touches the decisions that actually matter: your positioning, your voice, your story, your brand. Those belong to us and to you.

Every graphic. Every script. Every carousel. Every retargeting sequence. Produced, tested, optimised, and continuously updated against the latest industry trends — so your campaigns never go stale and your budget never goes to waste.

Your only job is to show up to the clients.

— Khushboo & Team Soulful
AI-powered · Human-led

The speed of AI.
The soul of a real creative team.

Every coach is nervous about AI in their marketing. They've seen what it produces when left alone — generic, hollow, forgettable. We use AI differently. Here's exactly how.

AI-assisted copy generation
We use AI to generate 20+ copy directions in the time it takes most agencies to write two. Then our team selects, refines, and rewrites the best ones in your brand voice. You get more tested variants — without more time.
Speed advantage
Predictive audience analysis
AI analyses patterns across your account, your competitors, and current Meta data to surface the audiences most likely to convert before we spend a dollar on testing. Less waste. Faster wins.
Precision targeting
Real-time performance monitoring
AI monitors your ad account daily — flagging anomalies, spend spikes, and performance drops the moment they happen. We act on that data within hours, not at the next weekly check-in.
Always watching
Creative concept testing at scale
AI helps us test more hook angles, more visual concepts, and more headline structures per month than any team could manually. We find what resonates faster — and scale it before your competitors even know it works.
More tests, better data
Brand voice AI training
We train a custom brand voice profile on your content — your posts, your emails, your language — so AI outputs start from your world, not from a generic template. Your voice is protected, not replaced.
Your voice, amplified
AI-powered reporting insights
Your monthly report isn't a data dump. AI interprets the numbers and surfaces the narrative — what moved, what stalled, and exactly what we're changing next. Plain English that helps you make decisions, not a spreadsheet you'll never open.
Clarity, not confusion
What AI handles
Speed, scale, data analysis, pattern recognition, copy directions, audience research, performance monitoring, report generation
+
What we handle
Strategy, judgment, brand voice refinement, creative direction, client relationships, ethical decision-making, the human nuance that converts
We optimise against the latest industry success trends — every month.
Monthly trend audits: Our team tracks the top-performing ad formats, hooks, and creative angles across the coaching and wellness niche — and applies what's working right now to your campaigns before your results plateau.
Algorithm update response: When Meta shifts its algorithm — and it does, constantly — we update your campaign structure and bidding strategy within days, not quarters. You never pay for a strategy built for last year's platform.
Niche-specific creative intelligence: We study what's converting for coaches, healers, and practitioners specifically — not generic DTC brands. The emotional triggers, the language patterns, the visual styles that your audience responds to are different from any other market, and we know them intimately.
Proactive creative refresh: We don't wait for your results to drop before introducing new angles. Each month we bring at least one emerging creative format — a new hook structure, a trending video style, a fresh carousel framework — tested alongside your proven performers.

Why coaches who've been burned before
choose us.

Eight things we do that most agencies won't — including the two they definitely can't.

01
We produce every creative in-house — included in your fee
Static ads, carousels, story ads, reels, video ad editing, and UGC scripts. All of it. No freelancers, no extra invoices, no waiting. When you need fresh creatives, they're already in the pipeline.
02
We build retargeting sequences, not just cold campaigns
Most agencies run one lead gen campaign and call it done. We build layered retargeting across every warm audience — website visitors, video viewers, page engagers, email lists — so the leads who almost said yes get a second chance.
03
We write copy in your voice — not generic ad-speak
Before we write a word, we build a brand voice brief from your content, your language, your clients' words. The ads sound like you because they are you — just with a direct response backbone underneath.
04
We monitor creative fatigue and replace before it kills results
Ad frequency is tracked every single week. When a creative starts to wear out — before your cost-per-lead spikes — we rotate in fresh assets. You never coast on stale ads while we wait for you to notice.
05
We audit your landing page — not just your ads
Great ads with a leaky landing page are just expensive traffic. Every month we review the page your ads send people to and give you specific conversion fixes. Because your ROAS depends on both sides of the click.
06
AI does the heavy lifting — we handle everything that requires a human
We use AI to move faster, test more variants, and spot patterns in your data that a human alone would miss. But AI never writes your final copy, directs your creative strategy, or makes the judgment calls that protect your brand. That's us. The result: agency-speed delivery with boutique-level care over every single asset that carries your name.
07
We optimise against the latest industry success trends — every single month
Meta's algorithm changes constantly. What converted last quarter may not convert today. Our team actively tracks the highest-performing ad trends in the coaching, wellness, and health practitioner space — new hook formats, emerging creative angles, shifting audience behaviours — and we apply those findings to your campaigns before your results start to slip. You never pay for a strategy that's twelve months out of date.
08
We back our work with a real performance guarantee
We agree a cost-per-lead target with you before we start. If we don't hit it within 30 days, we rebuild the strategy and waive the following month's fee. Not as a legal formality — as a genuine commitment to your results.

Three tiers. One fixed fee.
Everything included.

Choose the tier that matches where you are. Every tier includes creative production, retargeting, and reporting — no extras, no surprises.

Required before any tier begins
One-time launch fee
We build the full account foundation before a single dollar of your budget is spent — pixel setup, audience research, campaign architecture, brand voice brief, and your first creative batch. Waived entirely for existing Soulful Growth Engine retainer clients.
$497
one-time only
Glamour Starter
Lead generation and retargeting with full creative production — for coaches testing paid ads for the first time.
$997
per month · ad spend $300–$800
This is for you if: You have a proven offer, a landing page, and at least one client testimonial. You want consistent leads without managing campaigns yourself — and you're done throwing money at ads that go nowhere.
2 campaigns
6 ad copy variations
6 static graphics
4 carousel ads
4 story ads
Weekly optimisation
Ads management
Lead generation campaign
Cold audience targeting — interest stacks, lookalikes, and broad tested simultaneously
Retargeting campaign included
Website visitors and video viewers retargeted — captures leads who didn't convert first time
Audience research & build
Custom audiences, interest layers, lookalikes, and exclusions built and refreshed monthly
Weekly optimisation
Budget shifted to winners, underperformers paused every single week
A/B split testing
Audiences, placements, and creatives tested in structured splits
Monthly report
Cost per lead, ROAS, reach, CTR, and next month's plan in plain English
Creative production
Ad copy AI + human
6 variations per month — hook-led, objection-aware, written in your voice
Static ad graphics
6 branded scroll-stopping graphics for feed and story placements
Carousel ads
4 multi-frame sets — engineered to build curiosity and drive the click
Story ads
4 vertical story-format ads — native-feeling mobile-first creative
Creative fatigue monitoring
Frequency tracked weekly — creatives rotated before your results drop
Book a discovery call No commitment. 30-min call to confirm you're a fit.
Glamour Growth
Full-service ads plus video, reels, UGC scripts, advanced retargeting stack, and landing page CRO.
$1,797
per month · ad spend $800–$2,500
This is for you if: Organic is working and you're ready to pour fuel on the fire. You want a team who understands your voice, your audience, and what actually converts in the wellness space — not just someone who can press buttons in Ads Manager.
4 campaigns
9 copy variations
8 static graphics
4 carousel ads
6 story ads
3 reels edited
3 UGC scripts
Bi-weekly optimisation
Ads management
Up to 4 active campaigns
Lead gen, retargeting, engagement, and one launch campaign simultaneously
Advanced retargeting stack included
Multi-layer retargeting: 30/60/90-day visitors, 25%/50%/75% video viewers, page engagers, and email list custom audiences
Lookalike audience scaling
1%, 2%, and 5% lookalikes from your best buyers and email list — expanded as data grows
Landing page CRO review included
Monthly conversion audit — specific copy and layout recommendations on every page your ads send traffic to
Full funnel tracking setup
Pixel events, conversion tracking, and attribution reviewed — so we know exactly what's driving results
Monthly strategy call with Khushboo
45-min deep dive — results, next month's campaign direction, offer and messaging alignment
Creative production
Ad copy AI + human
9 variations with structured A/B testing across hooks, body, and CTAs
8 static ad graphics
Cold, warm, and retargeting-specific variants — not recycled across audience temperatures
Carousel sets — 4 formats
Authority, proof, objection-handling, and offer formats rotated strategically
Reels editing included
3 reels per month from your raw footage — hooks, captions, cuts, CTA overlays
UGC-style scripts AI + human included
3 scripts per month — you record, we edit and produce the final ad
Launch creative pack bonus
Dedicated launch ad set — copy, graphics, stories — produced at no extra charge when you run a launch
Book a discovery call No commitment. 30-min call to confirm you're a fit.
Glamour Accelerator
Maximum creative volume, unlimited campaigns, 7-stage retargeting funnel, and a weekly senior strategy partner.
$2,797
per month · ad spend $2,500–$5,000+
This is for you if: You have a proven funnel, consistent results, and you are ready to scale aggressively. You need a senior partner who makes proactive decisions — not someone waiting to be told what to do next.
Unlimited campaigns
12 copy variations
12 static graphics
6 carousel ads
8 story ads
6 reels edited
4 UGC scripts
Weekly strategy calls
Ads management
Unlimited active campaigns
No caps — we scale winners fast and kill losers faster, no approval needed for every decision
Full 7-stage retargeting funnel included
Cold → engaged → lead → nurture → sale → post-purchase → win-back. Built and managed in full.
Full funnel build quarterly
One complete ads funnel per quarter — opt-in, sales, checkout, thank-you, and lead nurture sequence
Scaling strategy roadmap
Proactive horizontal and vertical scaling — we bring the plan to you, you approve, we execute
Weekly check-in call with Khushboo
30-min every week — account health, spend decisions, creative pipeline reviewed
Creative production
12 static graphics
Cold, warm, retargeting, and launch-specific variants produced separately
6 carousel sets — full library
Authority, proof, objection, story, offer, and launch formats every month
Video ad editing — 6 per month
Pattern interrupt hooks, subtitles, b-roll, and CTA overlays on every video
Monthly creative strategy session
30-min call to plan next month's concepts before a single pixel is touched
Winning creative scaling system
Top performers systematically scaled — budget increased in structured increments to protect ROAS
Book a discovery call No commitment. 30-min call to confirm you're a fit.

Coaches who stopped
wasting money on ads that didn't work.

"I had tried running my own ads twice and both times I lost money and felt stupid. Khushboo's team made me feel like my offer was actually good — they just needed to tell the right story to the right people. The difference was night and day."
SL
Sarah L.
Health & Wellness Coach
"What got me was that the ads actually sounded like me. Every agency before this gave me copy that could have been written for literally any coach. Soulful's team read my content, studied my language, and produced something I was genuinely proud to put my name on."
MR
Maya R.
Mindset & Business Coach
"The retargeting alone changed everything. I didn't realise how many people were visiting my site and just leaving. The team built a whole sequence that brought warm leads back — people who already trusted me but just needed one more touch."
JP
Jess P.
Naturopath & Healer

Our promise to you —
backed by a real guarantee.

The 30-Day Performance Guarantee
Before we start, we agree a cost-per-lead target in writing. If we don't hit that target within the first 30 days, we do two things: we rebuild the entire campaign and creative strategy from scratch — and we waive your month 2 management fee until we deliver the result we promised.

This is not a legal formality buried in the terms. It is our genuine commitment that we do not take your money unless we are confident we can produce results worth more than what you paid.

Questions we get asked
before the discovery call

Do I need a big budget to start?
The Glamour Starter tier works with ad spend from $300/month. That's enough to test properly and generate meaningful data. We will tell you on the discovery call if your budget is too small to produce results worth having — we don't take clients who aren't set up to win.
I've wasted money on ads before. How is this different?
The most common reason ads fail for coaches is one of three things: generic creative that doesn't match the audience, no retargeting strategy, or targeting that's too broad or too narrow. We solve all three before we spend a dollar — which is exactly what the one-time setup fee covers. We also back our work with a performance guarantee so the risk is on us, not you.
Who produces the creatives — is it outsourced?
Everything is produced in-house by our team. No freelancers, no white-labelled creative agencies, no outsourced copywriting. Your brand voice brief is built in the first week and every asset that leaves us goes through a brand alignment check before it's published.
What do I need to provide?
Access to your Meta Business Manager, your brand assets (logo, brand colours, 5–10 brand photos), and a 30-min onboarding call. For reels and UGC on the Growth and Accelerator tiers, you record short videos and we handle all the editing. That's it — we handle everything else.
How quickly will I see results?
Most clients see their first leads within 7–14 days of campaigns going live. The first 30 days are a testing and optimisation phase — we are collecting data and refining as we go. By day 30 we have a clear picture of what's working and scale from there. This is why we offer the 30-day performance guarantee — we are confident in what the first month produces.
Do you use AI? Will my ads sound robotic?
Yes — and no. We use AI to move faster: generating copy directions, analysing audience data, monitoring performance, and testing more creative variants than a manual team ever could. But AI never writes your final copy, directs your creative strategy, or makes judgment calls about your brand. Every asset that leaves us has been reviewed, refined, and approved by a human who understands your niche. You get the speed of AI with the quality of a team that actually cares about your voice.
How do you stay current with what's working on Meta?
Every month we run a trend audit across the coaching, wellness, and practitioner ad space — studying the highest-performing creative formats, hook styles, and audience strategies right now. When Meta updates its algorithm, we update your campaigns within days. We also proactively introduce at least one emerging creative format each month, tested alongside your proven performers. You are never running a strategy built for last year.

Your ads should be
working while you sleep.

AI speed. Human strategy. In-house creatives. Retargeting that recovers every warm lead. And a team that stays current with what's actually working right now — so your results never go stale.

Book your free discovery call 30 minutes. No pitch. No pressure. We confirm you're a fit — or we tell you honestly if you're not.